NUTRITION
Kellogg Drops Immune-Boosting Claims for Sugary Cereal
Can Rice Krispies be helpful in resisting bubonic plague or athlete’s foot?
Garden of Healing®
SAN FRANCISCO, CA
Eating Rice Krispie Treats won’t be of much help to you in avoiding the flu.
Cereal giant Kellogg announced last week Wednesday that they were removing the claim that Cocoa Krispies “now helps support your child’s immunity” which was plastered across the package in type not much smaller than the name of the product.
Coincidently, only one week before, San Francisco City Attorney Dennis Herrera had sent a letter to the company taking them to task for those claims, calling them "a potential violation" of California's Unfair Competition Law, which may "undermine critical public health efforts to prevent the spread of [H1N1 virus] that the President has declared to be [a] national emergency".
Kellogg began the ad campaign after it had increased the levels of antioxidants and other nutrients in the cereal.
The San Francisco City Attorney’s office gave Kellogg 30 days to respond with documentation verifying their claims the sugary cereal marketed to children could boost their immunity. Kellogg decided to simply drop the matter altogether but is dodging questions about whether city attorney Herrera’s letter had anything to do with it.
There’s no word yet on whether Rice Krispies might be helpful in resisting bubonic plague or athlete’s foot.
© 2009 The Garden of Healing® Company. The Star Raconteur™. All Rights Reserved.
Kellogg Drops Immune-Boosting Claims for Sugary Cereal
Can Rice Krispies be helpful in resisting bubonic plague or athlete’s foot?
Garden of Healing®
SAN FRANCISCO, CA
Eating Rice Krispie Treats won’t be of much help to you in avoiding the flu.
Cereal giant Kellogg announced last week Wednesday that they were removing the claim that Cocoa Krispies “now helps support your child’s immunity” which was plastered across the package in type not much smaller than the name of the product.
Coincidently, only one week before, San Francisco City Attorney Dennis Herrera had sent a letter to the company taking them to task for those claims, calling them "a potential violation" of California's Unfair Competition Law, which may "undermine critical public health efforts to prevent the spread of [H1N1 virus] that the President has declared to be [a] national emergency".
Kellogg began the ad campaign after it had increased the levels of antioxidants and other nutrients in the cereal.
The San Francisco City Attorney’s office gave Kellogg 30 days to respond with documentation verifying their claims the sugary cereal marketed to children could boost their immunity. Kellogg decided to simply drop the matter altogether but is dodging questions about whether city attorney Herrera’s letter had anything to do with it.
There’s no word yet on whether Rice Krispies might be helpful in resisting bubonic plague or athlete’s foot.
© 2009 The Garden of Healing® Company. The Star Raconteur™. All Rights Reserved.
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